Ireland-based, globally relevant

Helping founders simplify revenue growth

Your no BS partner in business.

Who This Is For

Supporting those who build and grow businesses

Whether you're starting out, scaling up, or preparing for what's next.

Founders

Building something new and need experienced guidance to navigate growth.

SME Owners

Running an established business and looking to scale or optimise.

Operators

Managing day-to-day and seeking systems that actually work.

About

Experience that comes from doing, not just advising

Ex-HubSpot (8+ years) and current Head of Go-To-Market at Instantly.ai, I've built go-to-market strategies for 10k+ startups and partnered with 50+ VCs and accelerators across emerging markets.

But the real education came from being in the founder's seat. Three exits, including my first at 22. As Head of Sales, I grew a startup from $100k to $4.8M ARR in 14 months while expanding into 12 countries.

I also speak at international events — including RiseUp Summit, Dublin Tech Summit, and StartSummit — bringing practical, no-nonsense insights to founders and operators around the world.

8+
Years at HubSpot
10k+
Startups helped
3x
Exited founder

Organisations I've Worked With

Startup Wise GuysStart2Rubik HubLocal Enterprise OfficeOrasaya Capital
Eoin McGuinness
Why Irish Grown

Guidance rooted in experience, not hype

After years of building, advising, and working with founders and SMEs, I've learned what actually moves the needle. No buzzwords. No silver bullets. Just practical, considered support.

Let's talk about your situation

Experience-led guidance

Advice shaped by years of building, scaling, and advising businesses.

Practical, not theoretical

Focused on what actually works, not frameworks from textbooks.

Irish market understanding

Deep knowledge of the Irish business landscape and ecosystem.

Long-term thinking

Building sustainable businesses, not short-term wins.

Trusted by founders and business owners

"I've been hugely appreciative of Eoin's feedback and support over the last couple of years. Eoin consistently pushes me to consider strategic options and approaches I wouldn't have arrived at on my own, and his breadth of experience really shows in the quality of his advice. It's refreshing to have a sounding board who doesn't just agree with you, but instead helps you explore better questions, different angles, and smarter ways forward."

James LeBaigue, CEO

James LeBaigue, CEO

Nutrition Triathlon

Ready to take the next step?

Whether you're facing a specific challenge or exploring what's possible, a conversation is a good place to start.