Build a predictable pipeline in 90 days.
Build the system that consistently creates qualified sales opportunities, without immediately hiring a full-time Head of GTM, VP Sales, or a large SDR team.
Not a consultant. Not an agency. A GTM system, built.
I don't operate as a traditional consultant or outsourced sales agency. I help design, build, and optimise the GTM system across the full path from market to expansion.
Revenue is real, but growth has become inconsistent
This works best for B2B SaaS companies already generating revenue, at a point where growth has become inconsistent. Instead of immediately adding another senior hire, I help build the system first.
The primary metric isn't emails sent or leads generated.
It's Accepted Opportunities.
An accepted opportunity typically means:
- The company fits the agreed ICP.
- The right persona is involved.
- A real problem or use case exists.
- A meeting has taken place.
- There is a legitimate reason for the sales process to continue.
Revenue remains important, but it depends on sales execution, pricing, product, win rates, procurement, and retention — several things outside the GTM acquisition system. The objective is to build a predictable engine that consistently produces genuine sales opportunities.
Three ways to build a predictable pipeline
From a one-off blueprint to a full 90-day build or ongoing fractional ownership.
GTM Blueprint
A deep assessment followed by a practical 90-day growth plan.
- ICP review & market segmentation
- Funnel analysis & acquisition channels
- Messaging & outbound strategy
- Lifecycle opportunities
- CRM, routing & opportunity definition
- GTM metrics & technology stack
- Experiment roadmap
Output: A clear GTM blueprint showing what to do, what not to do, what to test first, what resources are required, and what the next 90 days should look like.
Start a Conversation90-Day GTM Build
€4,000/month for three months
The core engagement — build and validate the system with the team.
- Month 1 — Foundation: ICP, positioning, funnel & CRM
- Month 2 — Pipeline: outbound, lead sourcing, conversion
- Month 3 — Scale: playbooks, dashboards & roadmap
- Hands-on build, not just a strategy document
- Repeatable opportunities, not isolated wins
- Your team owns the system at the end
Fractional Head of GTM
Ongoing senior GTM ownership without a full-time hire (~1 day/week).
- GTM & acquisition strategy
- Outbound, lifecycle & conversion
- Experimentation & pipeline creation
- GTM reporting & funnel optimisation
- GTM hiring recommendations
- Technology & automation
Three months. One system. Your team owns it.
Rather than delivering a strategy document and disappearing, I work with the team to build and validate the GTM system.
Foundation
Establish the system.
- ICP definition & segmentation
- Persona mapping & positioning
- Messaging & offers
- Opportunity definition & funnel design
- CRM structure & lead routing
- Data infrastructure & outbound infrastructure
- Baseline metrics
The objective
Who exactly are we targeting, why should they care, and how do we reliably turn them into opportunities?
Pipeline
Start generating and testing demand.
- Outbound campaigns & lead sourcing
- Intent and buying signals
- Email & LinkedIn workflows
- Calling strategy & lifecycle campaigns
- Conversion improvements & landing page testing
- Meeting qualification
- Acquisition experiments
The objective
Create repeatable opportunities rather than isolated wins.
Scale
Identify what works and build the operating system around it.
- Analyse campaign performance
- Kill underperforming channels
- Double down on successful segments
- Improve conversion
- Document playbooks & build dashboards
- GTM reporting & hiring requirements
- Design the next 90-day roadmap
The objective
Your team owns the system. The goal is not permanent dependency on an agency or consultant.
The operating model is intentionally lightweight
Weekly GTM Review
Typically one short weekly meeting.
- Opportunities created
- Meetings booked
- Conversion
- Campaign performance
- Experiments & pipeline
- Blockers & decisions required
Async Execution
Most work happens asynchronously.
- Campaign development & research
- Messaging & funnel changes
- Automation, data & CRM
- GTM systems
- Experiment analysis
Weekly Update
A simple update at the end of the week.
- What happened — what changed during the week
- What we learned — what the data is telling us
- What happens next — what we are changing or testing next week
- No unnecessary meeting load
Senior GTM time on the decisions that move the business
I work directly on
- GTM strategy & ICP
- Segmentation & offers
- Messaging & campaign concepts
- Experiment design & funnel analysis
- Pipeline strategy & conversion
- Client and executive reporting
- GTM hiring recommendations
Execution handled by your team or contractors
- List building & data enrichment
- CRM administration
- Campaign setup & automation
- Reporting & email infrastructure
- Research & campaign operations
A more useful question than "how many emails should we send?"
Average contract value
€20,000
New ARR goal
€1M
Customers needed
~50
Close rate (opp → customer)
20%
You need approximately
250 genuine opportunities
The GTM question becomes: how do we build a system capable of consistently generating 20–25 qualified opportunities every month?
The strongest fit
Companies normally reach out when they are…
Reduce the risk of building the wrong GTM organisation
A senior GTM leader can cost well over €100k–€150k+ per year before recruitment fees, equity, benefits, and the cost of building the team underneath them. Sometimes that's exactly the right hire. Sometimes it isn't. A 90-day engagement helps answer:
GTM isn't simply sales
The biggest opportunities often appear between these functions rather than inside any individual department.
A few rules to keep engagements focused
Build the GTM system before you scale the GTM team
If you're a B2B SaaS founder or leadership team trying to build a more predictable GTM engine, we can start with a conversation.
A short call to cover:
From there, we can determine whether a GTM Blueprint, 90-Day GTM Build, or Fractional Head of GTM engagement makes sense.
Book a Conversation