GTM transformation without the full-time Senior hire.
I work with B2B software founders to find what’s slowing growth, decide what to fix, and build a repeatable growth engine.
€8,000/month
One day per week · Three-month minimum
Fix what’s slowing you down.
Most businesses don’t need another strategy document.
They need someone who can identify the problem, prioritise what matters and help their team build a solution.
That’s what we do.
Whether it’s your ICP, positioning, acquisition channels, sales conversion or GTM infrastructure, we focus on the changes that can make the biggest commercial difference.
One priority. A clear plan. Measurable progress.
Not a done-for-you agency. I own strategy and decisions. You own execution.
What we work on
Find the right customers
Identify who is most likely to buy, why they buy and how to reach them.
Build better acquisition systems
Develop repeatable ways to generate qualified opportunities through the channels that fit your business.
Improve conversion
Find and fix the gaps between generating interest and closing customers.
Connect your GTM systems
Make your data, CRM, automation, sales and marketing processes work together.
Make growth measurable
Build the reporting and operating rhythm to see what’s working, what’s not and what to improve next.
Help you hire the right people
Define the roles, profile and process to bring in the sales and marketing people your growth needs.
We don’t try to fix everything at once. We tackle the biggest constraint first.
How the engagement works
Find the problem.
We assess your customers, positioning, funnel, acquisition channels and GTM systems.
Together, we identify the biggest growth constraint and agree on one measurable 90-day objective.
Outcome: A clear diagnosis, priorities and an agreed transformation plan.
Build the solution.
We work alongside your team to implement the highest-priority GTM improvements.
That might mean rebuilding an acquisition motion, improving conversion, fixing CRM workflows or introducing automation.
Outcome: An improved GTM system in use, not another strategy deck.
Improve and embed.
We measure performance, refine what we’ve built and document how your team should operate it.
We establish the reporting, processes and responsibilities needed to keep improving.
Outcome: A repeatable system your team can continue operating.
Built to work with your business. Not replace your team.
We bring the commercial strategy, systems thinking and GTM expertise.
Your team brings the customer knowledge and day-to-day execution.
Together, we build improvements that become part of how your business operates, rather than creating another dependency on an external consultant.
Where specialist engineering or implementation resources are required beyond the agreed scope, we’ll identify them upfront.
A focused engagement. No unnecessary complexity.
€8,000 per month
Three-month minimum engagement.
What’s included
- Initial GTM diagnosis and prioritisation.
- One agreed growth objective and primary workstream.
- Up to one dedicated delivery day per week.
- One weekly 45-minute working session.
- Shared reporting and measurable KPIs.
- Practical documentation and handover.
No unlimited consulting, open-ended project scope or unnecessary meetings.
I’ve built and scaled GTM from first customers to global growth.
Early-stage growth
Helping startups build the GTM foundations to land first customers and scale.
HubSpot
Eight years shaping GTM and international markets as the company grew into a global platform.
Instantly
Senior GTM leadership across outbound, lifecycle and growth at the 13th fastest growing software and AI company in the world.
Eoin McGuinness
Fractional Head of GTM · IrishGrown
Want to tackle growth yourself?
You don’t necessarily need us to do the work with you.
We’ve put our GTM methodology, tools and frameworks into The GTM App, so you can identify what’s holding growth back and work through the next steps yourself.
The GTM App — €999 one-off
Explore The GTM AppBuild a better way to grow.
If your business has traction but growth isn’t as predictable as it should be, let’s find out what’s standing in the way.
Apply Now for your GTM TransformationDiscuss Your Growth Challenge
Answer these and I’ll check them against what the engagement is built for. If it’s a fit, you’ll get a booking link straight away.