Turn traction into repeatable revenue.
You’ve built something that works. Now it’s time to make growth more predictable.
I work with B2B founders to identify what’s holding revenue back, simplify their go-to-market strategy and build systems their teams can execute.
Discuss Your GrowthSenior leadership. Practical execution plans. No unnecessary complexity.
Growing revenue shouldn’t feel this complicated.
You’ve got customers, a product and a team. But growth is becoming harder than it should be.
You’re generating revenue, but growth isn’t predictable.
Sales and marketing aren’t working together effectively.
You’re investing in activities without knowing what’s delivering results.
Too much commercial decision-making still depends on you.
You don’t necessarily need more people, tools or campaigns. You need a clearer system for growth.
Find what’s holding growth back. Fix it. Scale what works.
Find the bottleneck
Understand your customers, acquisition channels, sales process and revenue funnel.
Identify the biggest constraint preventing growth.
Build the system
Create a focused GTM strategy that brings together positioning, sales, marketing and revenue operations.
Prioritise the activities most likely to make a difference.
Lead the change
Work with your leadership team to turn strategy into action.
Establish accountability, clear priorities and a repeatable way of operating.
Senior commercial leadership. Without the full-time commitment.
I work as an extension of your leadership team, helping you make better commercial decisions and build a more effective growth engine.
The engagement typically focuses on
- GTM and revenue strategy
- Customer acquisition and conversion
- Sales and marketing alignment
- Revenue operations and funnel performance
- Commercial priorities and team accountability
This is strategic leadership, not an outsourced sales or marketing agency.
Your team executes. I help define the direction, improve the system and keep the business focused on the right outcomes.
Engagements are selective and designed around clear commercial objectives.
Built for B2B companies ready for their next stage.
Ideal for
- B2B SaaS and technology companies
- Founder-led businesses with existing revenue
- Companies with sales and marketing resources but lacking senior GTM leadership
- Businesses looking to improve growth without immediately hiring a full-time CRO or CGO
This is not intended for idea-stage startups looking for their first basic GTM plan.
Explore TheGTM.app insteadExperience that comes from doing.
I’ve spent my career building and scaling revenue systems, working with founders and helping businesses enter new markets.
From scaling startup revenue to building GTM systems across international markets, I’ve learned that growth doesn’t need to be complicated.
It needs focus, a clear commercial strategy and the discipline to execute.
Complexity is noise. Simplicity is scale.
Trusted by founders and growth-focused businesses.
“I've been hugely appreciative of Eoin's feedback and support over the last couple of years. Eoin consistently pushes me to consider strategic options and approaches I wouldn't have arrived at on my own, and his breadth of experience really shows in the quality of his advice. It's refreshing to have a sounding board who doesn't just agree with you, but instead helps you explore better questions, different angles, and smarter ways forward.”
James LeBaigue, CEO
Nutrition Triathlon
“I have worked with several mentors over the years, but Eoin stands out because his advice is grounded in real-world experience rather than generic frameworks or theory. Every conversation leaves you with practical actions that you can implement immediately. His go-to-market strategy and customer discovery guidance had an immediate impact on CENTUMX. Ahead of VivaTech, his preparation and advice were invaluable. He encouraged us to focus on enjoying the experience while making the most of every conversation, and he was absolutely right. We came away with meaningful industry discussions, valuable market insights, and a much clearer direction for our growth in the leisure sector. If you're looking for someone who combines strategic thinking with practical execution and genuinely cares about helping founders succeed, I couldn't recommend Eoin more highly.”
Moses Badejo, CEO
CENTUMX
“I've had the privilege of working with Eoin McGuinness through his involvement in Startup Wise Guys' Founders Club, where he leads our Customer Discovery workshops. These sessions are consistently among the most impactful in the program: not just because of the content, but because of Eoin's delivery. He's the kind of speaker who blends sharp insight with humour, energy, and total honesty. He doesn't sugarcoat, and that's exactly why founders love him. His sessions challenge assumptions, provoke meaningful thinking, and often create real 'aha' moments that stick with participants long after. If you're looking for a speaker who energises a room and delivers lasting impact, Eoin is that rare 1-in-a-million kind of voice every startup should hear.”
Davide Coppola, MD
Founders Club, Startup Wise Guys
Ready to make growth simpler?
If you’ve built a business with traction but need a clearer path to scalable revenue, let’s have a conversation.
We’ll discuss where the business is today, what’s holding growth back and whether working together makes sense.
Discuss Your GrowthSelective fractional GTM, CRO and CGO engagements.