The GTM App

Find the constraint. Build your next 90 days around it.

The IrishGrown GTM App gives B2B SaaS founders a clear diagnosis of what is holding back qualified pipeline and a practical, prioritised plan to fix it. Delivered in two weeks. Fixed fee: €4,500.

Fixed fee: €4,500Two-week delivery
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The Problem

When pipeline feels unpredictable, more activity is rarely the first answer.

Teams can be busy across outbound, content, paid acquisition and sales follow-up while lacking a shared view of where good opportunities are being lost. The GTM App identifies the most important constraint before the company adds another channel, tool or senior hire.

Pipeline depends on a few people or sources.
The ICP is broad, disputed or not reflected in actual wins.
Activity is rising but accepted opportunities are not.
Leads are routed or followed up inconsistently.
The team cannot tell which experiments deserve more investment.
What The GTM App Covers

Clear work areas, not a generic framework

Recommendations depend on your company's evidence, business model and constraints.

ICP and segmentation

Who is most likely to buy, why, and which segment deserves focus.

Positioning and messaging

How the offer connects to the buyer’s problem and decision.

Funnel and conversion

Where prospects enter, progress, stall or drop out.

Acquisition channels

The role of outbound, inbound, partnerships and other relevant sources.

Lifecycle and follow-up

How leads and opportunities are handled after they show intent.

CRM, routing and measurement

The definitions and data needed to make decisions.

Experiments and priorities

The smallest set of tests that can validate the recommended direction.

What You Receive

Tangible outputs your team can act on

A concise GTM diagnosis with the primary pipeline constraint.
A current-state funnel and measurement review.
Recommended ICP, segment and message priorities.
A prioritised 90-day action plan.
A short list of experiments, each with a hypothesis and success measure.
Clear owners, required resources and decision points.
A leadership readout to align the team on what happens next.
How It Works

A simple three-step sequence over two weeks

1

Align

Agree the business goal, key questions and available evidence.

2

Diagnose

Review the current GTM system, funnel, customer data and existing activity.

3

Prioritise

Present the diagnosis and a practical 90-day plan with clear measures and owners.

Total delivery window: two weeks from when the agreed inputs are available.

A good fit

  • B2B SaaS businesses with an established offer and some customer or pipeline evidence.
  • Leadership teams ready to make choices and assign owners.
  • Companies that want a focused plan before committing to implementation.

Not a fit

  • A company looking for guaranteed pipeline or revenue.
  • A very early idea with no customers or meaningful market evidence.
  • A team looking to outsource all sales execution or campaign operations through this engagement.
Why IrishGrown

Experience that comes from doing, not just advising

8+ years at HubSpot.
Supported 10,000+ startups.
Worked with 50+ VCs and accelerators across emerging markets.
Three founder exits.
As Head of Sales, grew a startup from $100k to $4.8M ARR in 14 months, while expanding into 12 countries.
Current Head of Go-To-Market at Instantly.ai.
Investment

A focused diagnosis before you commit to a bigger build.

The GTM App is a two-week, fixed-scope engagement for €4,500. We’ll first discuss your ARR, ACV, current pipeline sources, opportunity conversion, GTM team and biggest blockers to confirm whether The GTM App is the right next step.

Discuss The GTM App

Implementation can be scoped separately after The GTM App if needed — no separate price is quoted here.

FAQ

Common questions about The GTM App

Ready to find the constraint?

Start with a short conversation to confirm The GTM App is the right next step for your team.

Discuss The GTM App