Built by an operator. Not another consultancy.
IrishGrown is led by Eoin McGuinness, an experienced B2B GTM leader who has worked with startups, scaleups and growing technology companies.
Eoin McGuinness
Ex-HubSpot (8+ years) and current Head of Go-To-Market at Instantly.ai, Eoin has built go-to-market strategies for 10k+ startups and partnered with 50+ VCs and accelerators across emerging markets.
But the real education came from being in the founder’s seat. Three exits, including his first at 22. As Head of Sales, he grew a startup from $100k to $4.8M ARR in 14 months while expanding into 12 countries.
Eoin also speaks at international events, including RiseUp Summit, Dublin Tech Summit, and StartSummit, bringing practical, no-nonsense insights to founders and operators around the world.
IrishGrown reflects a longer-term interest in acquiring and building profitable B2B businesses, but the focus today is clear: help founders build repeatable go-to-market systems through TheGTM.app, fractional GTM leadership and accelerator programmes.
Real-world commercial experience
Head of Go-To-Market
Instantly.ai
Current role leading GTM for a fast-growing B2B SaaS company.
Senior Leader (8+ years)
HubSpot
Built go-to-market strategies for 10k+ startups and partnered with 50+ VCs and accelerators.
Founder & Operator
Multiple ventures
Three exits, including first at 22. Grew a startup from $100k to $4.8M ARR in 14 months.
Organisations I’ve Worked With
A simple, practical approach
Understand your customers
Everything starts with knowing who pays, why they pay, and what problem you actually solve.
Identify what drives revenue
Cut through the noise. Focus on the activities that actually move pipeline.
Build a repeatable system
Turn one-off wins into a predictable, repeatable growth engine.
Let’s talk about your growth
Whether you need a GTM Blueprint, fractional leadership or accelerator support, I’m happy to hear from you.