Go from an idea to your first customers.
A guided DIY process to validate customer problems, understand your market, develop your positioning and build your first repeatable GTM motion.
Complexity is noise. Simplicity is scale.
Built for founders starting from zero.
You don’t need a sales team or a marketing budget yet. You need clarity on who you’re building for, why they’d buy, and how to reach your first customers.
Validate the problem
Confirm real customer pain before you build or spend.
Define your ICP
Find the customers most likely to buy and why.
Build your positioning
Craft messaging that connects to the buyer’s decision.
Plan your first motion
A repeatable 90-day plan to reach your first customers.
Work through the framework at your own pace.
- Full GTM App diagnostic framework
- ICP, positioning & funnel worksheets
- 90-day action plan template
- Experiment roadmap template
- Email support
Why the DIY plan works at this stage.
Affordable
€999 gives you the full framework without the cost of a consultant.
Self-paced
Work through it when it suits you. No calls to schedule, no deadlines to miss.
Built on real experience
The same process used to scale startups from zero to millions in ARR.
Stop guessing. Start building.
Get the framework that takes you from idea to first customers. €999, one-off.
The GTM App — GTM made simple and actionable.