Practical GTM lessons from inside the arena
Eoin McGuinness is Head of GTM at Instantly. He speaks about modern revenue systems, AI in sales and marketing, and turning GTM complexity into simple playbooks.
Built around how GTM actually works
The Future of GTM Is AI-Native
How AI is changing pipeline, demand and revenue teams.
Build Revenue Systems, Not Bigger Teams
Why systems, ownership and rhythm beat more headcount.
Stop Buying Tools. Start Building Systems.
Simplify the stack and get more from the tools you own.
AI Sales Agents: Hype Versus Reality
What AI sales agents do today, where they fail, and how to test them.
Founder-Led Sales in the AI Era
Turn insight, network and point of view into a repeatable channel.
From Outbound Activity to Revenue Outcomes
Better targeting, messaging, replies and closed revenue.
Clear options, transparent pricing
Keynote
From €1,400
30–45-minute tailored keynote.
- Pre-event discovery call
- Tailored presentation
- Audience Q&A
- Copy of the frameworks used
Half-Day GTM Workshop
From €1,000
A working session for sales, marketing or leadership teams.
- Pre-session discovery
- Practical frameworks and templates
- Live working exercises
- Prioritised action plan
Full-Day GTM Workshop
From €2,000
A deeper strategy and execution session for revenue teams.
- Current-state GTM review
- Facilitated working sessions
- Team playbooks and templates
- Prioritised 90-day plan
Panel or Fireside Chat
From €500
A 45–60-minute panel, interview or moderated discussion.
- Moderated discussion
- Custom talking points
- Audience questions
Rates vary with preparation, audience size, format, usage rights, location and travel. VAT may apply where required.
Built for teams doing the work
For audiences who want practical ideas they can use immediately, not GTM theory.
An operator who speaks from experience
Eoin McGuinness is Head of GTM at Instantly, where he works across outbound, lifecycle, webinars, media and revenue systems.
He turns complicated go-to-market motions into simple, measurable playbooks: finding the right customers, creating demand, converting interest and using AI without extra complexity.
Before Instantly, he worked with startups, founders and venture ecosystems across Europe, the Middle East and Africa through HubSpot for Startups.
His talks combine operating experience, commercial data and frameworks audiences can apply straight away.
Tell me about your event
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Looking for a GTM speaker who is still doing the work?
Practical lessons from inside a high-growth SaaS company, for your next event.
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