Practical GTM lessons from inside the arena
Eoin McGuinness is Head of GTM at Instantly. He speaks about building modern revenue systems, applying AI to sales and marketing, and turning GTM complexity into simple, repeatable playbooks.
Sessions built around how GTM actually works today
The Future of GTM Is AI-Native
How AI is changing the way companies build pipeline, convert demand and structure revenue teams.
Build Revenue Systems, Not Bigger Teams
Why repeatable systems, clear ownership and better operating rhythms often outperform adding more headcount.
Stop Buying Tools. Start Building Systems.
A practical approach to simplifying the GTM stack and getting more value from the tools a business already owns.
AI Sales Agents: Hype Versus Reality
What AI sales agents can genuinely do today, where they fail and how companies should test them.
Founder-Led Sales in the AI Era
How founders can turn their insight, network and point of view into a repeatable growth channel.
From Outbound Activity to Revenue Outcomes
How to improve targeting, messaging, positive replies, meeting conversion and closed revenue.
Clear options, transparent pricing
Keynote
From €1,400
30–45-minute tailored keynote.
- Pre-event discovery call
- Tailored presentation
- Audience Q&A
- Digital copy of selected frameworks
Half-Day GTM Workshop
From €1,000
An interactive working session for sales, marketing, lifecycle or leadership teams.
- Pre-session discovery
- Practical frameworks and templates
- Live working exercises
- Prioritised action plan
Full-Day GTM Workshop
From €2,000
A deeper strategy and execution session for leadership and revenue teams.
- Current-state GTM review
- Facilitated working sessions
- Team playbooks and templates
- Prioritised 90-day action plan
Panel or Fireside Chat
From €500
A 45–60-minute panel, interview or moderated discussion.
- Moderated discussion
- Custom talking points
- Audience questions
Rates are indicative and may vary based on preparation, audience size, event format, usage rights, location and travel requirements. VAT may apply where required.
Built for teams doing the work
The sessions are designed for audiences who want practical ideas they can use immediately—not abstract GTM theory.
An operator who speaks from experience
Eoin McGuinness is Head of GTM at Instantly, where he works across outbound, lifecycle, webinars, media and revenue systems.
He specialises in turning complicated go-to-market motions into simple, measurable playbooks. His work focuses on improving how companies identify the right customers, create demand, convert interest and use AI without adding unnecessary complexity.
Before Instantly, Eoin worked with startups, founders and venture ecosystems across Europe, the Middle East and Africa through HubSpot for Startups.
His talks combine real operating experience, commercial data and practical frameworks that audiences can apply inside their own businesses.
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Looking for a GTM speaker who is still doing the work?
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